The Workspace feature has been the number one top-requested feature by our users, and for a good reason.
Managing multiple clients, brands, and social media profiles can be challenging, especially when collaboration across different teams is involved. That’s why we’ve developed this feature to simplify social media management and streamline your workflow. It allows you to efficiently organize your work, collaborate with team members, and manage brands and projects—all within a well-structured system.
What Is the Workspace Feature?
The Workspace feature is a powerful hub that centralizes your entire social media management process. Whether you’re working on projects for multiple clients or managing various brands within a single organization, this feature provides a clear structure. Each workspace represents a specific client or project, making it easy to keep tasks, brands, and social media profiles organized.
Within each workspace, you can create and manage multiple brands. This allows for the flexible organization of social media accounts, ensuring that each brand is distinct and customized according to its audience’s needs.
Key Features of the Workspace
1. Create and Manage Workspaces
With Sociosight, users can create a dedicated workspace for each client or project. By entering basic details, such as the workspace name and default time zone, you’ll have a centralized hub for managing your social media content and analytics. Depending on your subscription plan, you’ll have access to different numbers of workspaces: free users have one workspace, while higher plans support multiple workspaces for more flexibility.
2. Manage Multiple Brands Within a Workspace
Each workspace allows you to manage multiple brands independently. Whether you are handling multiple product lines or working with clients that have various sub-brands, this feature allows you to connect unique social media accounts for each brand, ensuring that each has a dedicated content calendar and strategy.
3. Brand-Specific Time Zones
When managing global campaigns, each brand within a workspace can have its own unique time zone for scheduling posts. This ensures that your content is published at the best time for your target audience, no matter where they are located. You can even adjust the time zone for individual posts, making it easy to handle international campaigns.
4. Seamless Workspace Switching
Managing multiple clients? With Sociosight’s Workspace feature, switching between workspaces is quick and simple. The dropdown menu lets you easily toggle between workspaces for different clients or projects, ensuring tasks stay organized and separate.
5. Collaborate with Teams Effectively
Collaboration is key to successful social media management, and the Workspace feature is designed to streamline teamwork. Depending on your subscription plan, you can invite team members to your workspaces and assign them specific roles with role-based access control (RBAC). Here’s how it works:
Admins have full control over all aspects of a workspace. They can create, manage, and delete workspaces and brands, invite team members, assign roles, approve drafts, and publish posts. Admins also have full access to analytics and competitor monitoring.
Editors are responsible for content management. They can create, edit, and schedule posts, approve drafts from Content Creators, and even reply to comments on social media. Editors also have access to view analytics and monitor competitor performance.
Content Creators focus on generating content. They can create and edit drafts but must submit their drafts for approval by an Admin or Editor. Content Creators cannot schedule or publish posts but do have access to analytics and competitor monitoring.
Viewers have read-only access. They can view analytics, content calendars, and competitor performance but cannot interact with or modify content.
This clear division of roles ensures that your team can collaborate smoothly, with responsibilities well-defined to maintain quality control over content creation and publishing.
6. Delete or Edit Workspaces
When a project or client relationship concludes, Admins can delete a workspace, which will also remove all associated brands, social media accounts, and scheduled content. You can also update workspace settings anytime, including editing the name, default time zone, and connected social media accounts.
A Real-Life Example: Managing a Global Client with Multiple Brands
Let’s consider an agency managing a global fashion brand with two distinct sub-brands: one targets luxury markets in Europe, and the other focuses on casual wear for the U.S. and Southeast Asia.
With the Workspace feature, the agency can create a single workspace for this client and organize both sub-brands within it. Each brand can have its own social media profiles and time zone settings. The luxury brand can post in Central European Time (CET) while the casual brand uses Eastern Standard Time (EST). With this flexibility, the agency ensures each brand’s posts reach the right audience at the right time.
Team members working on each brand can collaborate efficiently using their assigned roles—Content Creators draft posts, Editors approve and schedule them, and Admins oversee the entire process, ensuring everything runs smoothly.
Stay Organized and Efficient with Sociosight
With Sociosight’s Workspace feature, managing multiple clients and brands is no longer a headache. The flexibility and collaborative tools ensure you can focus on what matters most—creating high-quality content and growing your brand’s social media presence. Stay tuned as we continue to roll out more exciting features to make your social media management even better! Or, you can start using Sociosight to access the current features that are already go live. Feel free to schedule a demo or chat with us on the webchat for more info about Sociosight.
