As of October 2, 2024, Sociosight has officially soft-launched its Standard Lifetime Plan, introducing an array of powerful standard features now live for all users.
Whether you’re managing multiple social profiles, scheduling content, or analyzing performance metrics, Sociosight offers a robust toolkit to optimize your social media strategies.
This soft launch brings many essential standard features, such as unlimited post scheduling, engagement tracking, and competitor analysis, making it easier for users to execute social media campaigns efficiently.
Let’s explore the features that are ready to be used today.
8 Standard Features Available for Sociosight Users
1. Multiple Social Profiles Management
As of October 2, 2024, Sociosight allows users to connect and manage multiple social media profiles across supported platforms like Facebook Pages, Instagram Business, LinkedIn Profiles, LinkedIn Company Pages, Pinterest, TikTok, and YouTube.
The number of profiles you can manage depends on the subscription plan, with the Standard Features Plan currently supporting up to 15 social media profiles. For Instagram, a Business account connected to a Facebook Page is required.
In addition, you can bind various profiles from different brands across all supported channels, as long as the total does not exceed your plan’s limit.
For instance, you can manage profiles like a Facebook Page for Brand 1, an Instagram Business account for Brand 2, a LinkedIn Profile for Brand 3, and so on. If you need to manage more than 15 profiles, feel free to contact us to discuss custom options that meet your needs.
This feature simplifies managing social media profiles for multiple brands, all from a centralized dashboard.
2. Unlimited Scheduled Posts
With Sociosight, there’s no need to worry about hitting a limit on how many posts you can schedule. The Standard Features Plan provides unlimited scheduling across all your connected social profiles. This feature is particularly useful for businesses that need to plan content well in advance, ensuring a steady stream of posts without manual intervention.
Key benefits include:
- Batch scheduling: Create and schedule a week’s or even a month’s worth of content in one sitting.
- Time zone management: You can set specific times for posts to go live in different regions, perfect for businesses targeting global audiences.
- Content calendar: Use Sociosight’s intuitive calendar to visualize your entire content strategy, making it easy to spot gaps and ensure a consistent posting schedule.
This tool is especially handy for those who need to coordinate marketing campaigns across multiple time zones or manage several social media accounts at once.
3. Content Calendar Overview
Sociosight’s content calendar allows users to easily manage and schedule posts across multiple social media profiles such as Facebook Pages, Instagram Business or Creator (Professional accounts), Pinterest, LinkedIn Profiles, and LinkedIn Company Pages. Currently, users that subscribe for Standard Features Plan can schedule these posts from one centralized dashboard for streamlined planning.
While YouTube and TikTok publishing are not yet integrated into the main calendar, users can still publish or schedule content for these platforms separately via the dedicated YouTube Publish and TikTok Publish menus. Integration for YouTube and TikTok into the calendar is under development.
With the calendar view, users can create new posts by clicking the “click for new post” button, which enables them to either publish immediately or schedule the post for later.
Users can view their scheduled posts under the “Schedule” tab, which shows all pending posts awaiting publication. Once a post is published, it moves to the “Sent” tab, where users can track all posts published via Sociosight.
The “Feed” tab aggregates all social media posts, including those posted directly through Sociosight, published directly on the social platforms, or via third-party tools. As this view can contain a large volume of data, users are advised to be patient while it loads. We are continuously working on improving the performance of this feature to enhance user experience.
Users can customize their calendar view to display posts by Month, Week, or Day, offering flexibility in managing both long-term campaigns and daily content.
Benefits of the Content Calendar:
- Improved Organization: The calendar provides a clear overview of scheduled, published, and past content, ensuring users never miss a deadline or post at the wrong time.
- Batch Scheduling: Users can schedule posts for weeks or months in advance, optimizing workflow efficiency.
- Cross-Platform Management: Manage posts across multiple social media profiles in one unified dashboard.
- Post Tracking: Easily track published posts to analyze performance or quickly reference past content.
This feature empowers users with better visibility and control over their entire social media strategy, from creation to publication.
4. Engagement Tools for Audience Interaction
Currently, Sociosight allows users to reply to comments on posts published on Facebook Pages and Instagram Professional accounts connected to Sociosight. Users can filter for unanswered comments, find comments with positive or negative sentiment (based on custom word lists), and identify comments containing a question mark. We are developing AI integration to enhance automatic sentiment detection and recognize questions based on intent rather than just punctuation.
Additionally, users can view their Facebook and Instagram feeds within Sociosight, where they can repost or share content to other platforms like Twitter, LinkedIn, and Pinterest. Soon, these capabilities will extend to YouTube, TikTok, LinkedIn, and Pinterest, allowing users to reply to comments and interact with more platforms directly.
Benefits:
- Never Miss a Comment: Filter and respond to comments quickly, ensuring timely interaction with your audience.
- Cross-Platform Engagement: Repost or share content easily across multiple platforms, keeping your audience engaged on every channel.
As Sociosight continues to expand its platform support, users will enjoy even more seamless engagement across a wide range of social media networks.
5. Analytics and Performance Tracking
Understanding your social media performance is crucial, and Sociosight offers a powerful analytics dashboard to monitor key metrics across connected profiles. Currently, analytics on the Standard Features are available for Facebook Pages and Instagram, with plans to expand to LinkedIn, Pinterest, YouTube, and TikTok.
Key features include:
- Engagement Tracking: Track likes, comments, shares, click-through rates, and which hashtags give you more reach and engagement.
- Audience Demographics: Get insights into age, location, and audience interests.
- Conversion Tracking: Monitor profile visits, link clicks, and actions leading to sales or inquiries.
Additionally, we are incorporating AI to provide smarter recommendations on the best times to post, which post types (videos or images) perform best, and optimal post frequency. AI will also help refine content suggestions based on performance data, allowing you to make data-driven decisions and continuously improve your strategy.
With these advanced tools, users can tailor their social media strategy to ensure it is always optimized for the best possible performance.
6. Competitor Analysis
Stay ahead of the competition with Sociosight’s competitor analysis tools. This one of Standard Features allows users to monitor competitors’ social media performance, providing valuable insights into their engagement rates, posting frequency, and content strategies.
Key capabilities include:
- Engagement comparison: Compare your social media engagement with competitors.
- Content strategy analysis: Understand the type of content your competitors post, how often, and the engagement they receive.
- Benchmarking tools: Identify areas for improvement.
Currently, competitor analysis is available for Instagram, comparing the 12 latest posts. We are working on bringing AI to this feature, enabling you to create content plans that stand out from your competitors.
7. AI Writing Assistance
Currently, Sociosight’s AI helps users generate content ideas for specific periods, including captions and details and visualization descriptions. To generate ideas, users must fill out a form with brand details, dates, content preferences, and more.
In the future of the Standard Features plan, the AI will remember brand details after the initial setup, simplifying the process for recurring content planning.
This tool also supports:
- Content generation: AI-driven suggestions for drafts and captions.
- Hashtag recommendations: Optimizes reach with relevant hashtags.
- Tone adjustment: Customizes content to match your brand’s voice or target audience preferences.
Conclusion
As of October 2, 2024, these live Standard Features on Sociosight offer users a powerful suite of tools for managing social media profiles, scheduling content, tracking performance, and engaging with audiences. Whether you’re a small business owner, digital agency, or social media manager, Sociosight equips you with everything you need to succeed in today’s fast-paced social media environment.
Stay tuned for more updates as we continue to enhance our platform with new features, such as AI Writing Assistance and additional tools designed to improve your social media strategy even further.
